Good News For Radio
March 25, 2010
The radio industry, one of the hardest-hit sectors of the media business in 2009, got another piece of good news today when a new forecast predicted not just a slight increase for 2010 but several years of compounding growth — fueled partly by growing operations on the web.
The predicted turnaround will be slight, leaving radio revenue in 2014 still shy of its 2008 level, but will be welcome nonetheless. The new forecast follows recent indications from other sources that radio’s several years of revenue declines could finally end in 2010. It also joins broader forecasts suggesting that the worst is behind other media sectors as well.
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I agree with you. I just do not understand the thinking with much of WGN’s on-air talent as of late. I can not handle the pompus morning man who continually lets us know how much he has done in his life. Today he let us know he was at the Reagan/Gorbachev summit in Reykjavik as a reporter. And…….now you are in Chicago……
If WGN thinks they are reaching a new demographic I am suspecting they are not. Instead that are losing the one they had.
Thanks for the comment.
And WGN is doing everything to make sure that they crash and burn within a couple of years.