“Mitt’s VP” Smartphone App Did Not Work
Talk about a metaphor for the Mitt Romney campaign.
The Romney campaign’s much-hyped “Mitt’s VP” smartphone app didn’t exactly deliver as advertised.
“Just download the app and when Mitt decides on his running mate, you’ll get an exclusive notification from the campaign letting you in on the exciting news before the press and just about everyone else (except maybe Ann),” promised the Romney campaign.
In the first 48 hours after the app launched, the Romney campaign said more than 200,000 people signed up to get the announcement directly to their iPhone or Android smartphones.
The app, however, was silent late Friday night as word began leaking to the press that Romney was preparing to announce Wisconsin Rep. Paul Ryan as his VP pick.
And it remained quiet even after the Romney campaign told reporters in a late-Friday-night press release that the candidate would make a big announcement about his choice Saturday morning in Norfolk, Va.
The app finally confirmed the news to its users at about 7 a.m. ET – hours after Romney’s pick of Ryan had been widely reported by news outlets.