As reported in this morning’s newspaper, The Capital Times, Sunday June 24th, 2007 will be the 30th anniversary of Elvis Presley flying into Madison, Wisconsin for the last time. As Doug Moe writes the concert was not the only event that the famed entertainer was involved with. For my Elvis readers around the country I print the complete story below.
ELVIS…INSIDE SCOOP!
Ex-limo driver finally tells all, 30 years later
SUNDAY MARKS 30 years to the day since Elvis Presley flew into Madison for the last time, a visit that was less remarkable for the concert he gave at the Dane County Coliseum than for what happened when Elvis was en route to his hotel from the airport.
Much has been written about Presley’s last Madison stop — he died just two months later — but in the three decades since, one close witness has not gone on the record, until now.
Eric Schumacher, 52, today works at the Pyle Center for University of Wisconsin-Extension. Thirty years ago, Schumacher drove the limousine that carried Presley from the Four Lakes Aviation terminal to the Sheraton Hotel near the Coliseum. He also picked up Presley at the Coliseum after the show.
Schumacher is a Madison native and a 1972 graduate of Madison Memorial High School. In June 1977 he was working for Checker Cab, which owned one limousine.
“It was a 1964 Cadillac,” Schumacher was recalling this week.
Checker Cab was in a sense a forerunner of today’s Union Cab. In 1978, many Checker drivers walked off the job in a dispute with management. Checker shut down in January 1979, and a short time later the former drivers formed Union Cab.
Schumacher was 22 and a night dispatcher for Checker when he learned the company had been contacted to transport Presley, who would be coming to Madison after a June 23 concert in Des Moines, Iowa.
Originally, Schumacher says, the Checker manager assigned himself to drive Presley from the airport and to and from his performance. As it turned out, the manager could handle only one of those duties — he drove the singer from the Sheraton to the Coliseum.
A couple of days before Presley’s visit, the manager told Schumacher that he — Schumacher — would be picking up Elvis at the airport and also after the concert.
Schumacher was excited on receiving the news: “I thought it was really cool.”
On the night he was to pick up Presley, Schumacher brought along and put under the seat several Presley singles in hopes the “King” might sign the picture sleeves.
With Schumacher in the limousine was Madison police detective Thomas J. McCarthy, who was off duty but had been hired by Madison promoter Herb Frank to provide security for Presley.
Schumacher recalls the plane being late. “I had the limo right out on the tarmac,” he said. A large crowd of Elvis fans had gathered behind a fence next to the runway.
The plane landed around midnight. Schumacher said he stayed in the limo and watched as several people got out of the plane. Then there was a shriek from the crowd as Presley appeared.
“He was carrying a tumbler and appeared a bit unsteady,” Schumacher said.
Schumacher recalled Elvis and several other people getting into the back of the limo. McCarthy sat up front. Schumacher said one of the others in the back of the limo was Elvis’ father, Vernon Presley. (In an interview a few years ago, McCarthy told me the same, adding that Elvis’ girlfriend, Elvis’ father’s girlfriend and another security guard also were in the car.)
“Nobody was talking much,” Schumacher said. “I was driving along Highway 51, and several cars followed us from the airport. They were trying to get a look inside the limo, which you can’t do.”
Schumacher stopped for a red light where Highway 51 — Stoughton Road — intersects East Washington Avenue. It would become a famous stop, because while people can’t see in a limo, the passengers can see out, and Elvis had spotted what he thought was an altercation at the Skylane Standard Station at 1506 N. Stoughton Road.
“It looked like the attendant was trying to get a reading on the meter to close the station,” Schumacher said. “Another guy, who I think wanted to buy gas, was arguing with him.” (The attendant was La Follette High School junior Keith Lowry, whose father owned the station.)
McCarthy recalled that there were two men arguing with the attendant. “They started shoving,” Schumacher said.
Suddenly Elvis declared: “I can’t let that happen.”
“You’re not getting out of the car,” McCarthy told Elvis.
“That isn’t right,” Elvis replied.
The stoplight turned green, and McCarthy turned to Schumacher and ordered, “Drive!”
Schumacher started off, but he recalls Presley saying, “Hold up there, boy!”
What do you do when the King of Rock and Roll gives you an order?
Schumacher stopped the limo.
Presley hopped out, with his security in pursuit.
Schumacher stayed in the car, and recalls the scene as a bit surreal. “I remember wondering why he was getting involved.”
As one might guess, Presley’s appearance broke up the altercation. The gas station episode passed into legend when a young State Journal reporter named Tom Still got tipped and reported it on the front page.
Back in the limousine, Elvis laughed and said, “Did you see the looks on their faces?”
Schumacher dropped off the singer and his entourage at a side entrance to the Sheraton. He never did get his record sleeves signed.
Less than 24 hours later, Schumacher and his Checker limo were waiting at the Coliseum when Presley’s concert ended. It was a quick ride to the Sheraton.
“He was wiping his face with a white hand towel that he left on the seat,” Schumacher said. “I kept it for a few years, but I don’t know what happened to it.”
Thirty years later, does the driver remember anything else about his brush with a legend?
“He didn’t tip.”
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