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Glenn Beck Loses Nearly Dozen Ad Sponsors

August 13, 2009

Click Link  For New UPDATE….20 Sponsors Leave Glenn Beck!

In addition to the sponsors in this story we can also include Sargento Cheese, Lawyers.com, State Farm, and Men’s Wearhouse as also  having dropped Glenn Beck.

Now we need to get Wal*Mart, Red Lobster, and Travelocity to do the same.  We can do it!

The American public has spoken.  It is pretty clear.  Glenn Beck made a huge mistake and is rightfully paying the price. 

Many bloggers, including this one, encouraged people to write and support efforts to have advertisers end their contracts with Glenn Beck on FAUX News.  I am very proud of this effort, as the work has paid off.  We are not done yet, but much progress can be reported.

I have no problem with civil discourse that differs with mine.  In fact I love it.  Good political debate is healthy and can be intellectually challenging.  We know to get the best of such conversation there needs to be opposing views.  But I like civility and some grounding in something other than just pure hatred and verbal jabs that are only meant to inflame.  And that is all that Glenn Beck does.   I think the public airwaves must be better than what Beck offers.  I have often taken on the rougher and less cerebral side of radio, and feel that TV should not be any different.  As citizens we have the right to expect the public airwaves will be more than trash talk for ratings.

About a dozen companies have withdrawn their commercials from “Glenn Beck,” the Fox News Channel program, after Glenn Beck, the person, said late last month that President Obama was a racist with a “deep-seated hatred for white people or the white culture.”

The companies that have moved their ads elsewhere in recent days included ConAgra, Geico, Procter & Gambleand the insurance company Progressive. In a statement that echoed the comments of other companies, ConAgra said on Thursday that “we are firmly committed to diversity, and we would like to prevent the potential perception that advertising during this program was an endorsement of the viewpoints shared.”

The campaign against Mr. Beck is rooted in an advocacy group’s objection to the commentator’s remarks on July 28. Given the number of advertisers that have pledged to remove their spots, it appears to have been unusually successful.

Its success also indicates that as commentary on cable news reaches a rhetorical boiling point, advertisers may become more skittish about being near it.

“We have TV today that’s very polarizing and controversial,” said Donny Deutsch, the advertising executive and occasional host on CNBC and MSNBC, a rival to Fox News.

Last month, Mr. Deutsch listed some of the “Glenn Beck” advertisers and told MSNBC viewers that people who objected to Mr. Beck’s remark should write to the chief executives of the companies. In an interview, he said corporate decisions about where to allot ad dollars were the “ultimate check and balance.”

The sponsors’ shifts came after a campaign by  ColorOf Change.org, a black political coalition, to contact sponsors of Mr. Beck’s program. The remark by Mr. Beck, a conservative radio host and comedian who joined Fox News in January, came not on his 5 p.m. talk show but on “Fox and Friends,” a raucous morning program.

That day, Fox News appeared to distance itself quickly from Mr. Beck’s remark that Mr. Obama was a racist, telling the TVNewser blog that Mr. Beck had “expressed a personal opinion, which represented his own views, not those of the Fox News Channel.”

Two days later, ColorOfChange asked its 600,000 members to sign a petition addressed to Mr. Beck’s advertisers. It says more than 100,000 have signed.

Fox said the campaign had no financial effect.

“The advertisers referenced have all moved their spots from Beck to other day parts on the network, so there has been no revenue lost,” said a spokeswoman for the channel, a unit of the News Corporation.

Still, ColorOfChange trumpeted the advertisers’ announcements as meaningful wins in news releases this month, and announced on Thursday that ConAgra, the pharmaceutical companies Roche and Sanofi-Aventis, and the electronics retailer RadioShack had pledged to remove ads from “Glenn Beck.”

An official at RadioShack told the advocacy group that it had not bought time directly on Fox News, but that a third-party manufacturer had cited the retailer in its commercials. RadioShack said it had asked the manufacturer, magicJack, to “immediately cease and desist running all commercials with our name tagged in the spot“ on the Beck program.

Other companies also said their spots had been scheduled during “Glenn Beck” by mistake. Ads for Procter & Gamble and S.C. Johnson appeared on a weekend repeat of Mr. Beck’s program by mistake, Fox acknowledged. Progressive said that its advertising order had specified “no Glenn Beck,” but Fox said it had bought a block of time with the channel that included Mr. Beck.

Past efforts to put pressure on cable news advertisers have met more resistance. In the spring, when the liberal group ThinkProgress protested Bill O’Reilly of Fox News by contacting corporate sponsors, most wrote back by blandly thanking them for taking the time to write. One Ford Motor employee even suggested they abandon the petition tactic, writing, “the silly form letters are just annoying and easy to delete.”

In the current media climate, one dominated by talk about health care and other politically tinged topics, hosts and commentators on TV and radio seemingly try to one-up one another with shocking comments every day. Recently, Lou Dobbs of CNN came under fire for raising questions about Mr. Obama’s citizenship. CNN said it had not seen any advertisers “looking to reallocate their money” from Mr. Dobbs’s program.

What Mr. Beck said about Mr. Obama in July was “race-baiting packaged as news,“ said James Rucker, the executive director of ColorOfChange. (Mr. Beck declined to comment.)

In what was ColorOfChange’s first direct appeal to advertisers, it told members it was fighting back by “hitting Beck where it hurts,” financially. The Beck program draws an average 2.2 million viewers a day, making it Fox News’s third-highest rated.

Mr. Rucker acknowledged that advertiser campaigns are tough, saying that “things have to be at a certain level in terms of being pretty extreme” for the sponsors to take action.

Mr. Deutsch, the chairman of the ad agency Deutsch Inc., said that “at a company like Procter & Gamble or G.M., the C.E.O.’s don’t know where all those ad dollars are going.” When they find out that their messages are being associated with controversial comments, they often “decide they can go somewhere else,” he said.

Calling Fox News a “good network,” Mr. Deutsch said advertisers could easily move their spots to other programs.

That is what several sponsors said they have done. Mr. Rucker said some of the advertisers “didn’t even know that they were actually enabling Beck” when they were contacted.

Mirroring the verbal combat among cable news channels, the advertiser pressure has become a divisive issue of its own. On conservative blogs this week, writers have questioned ColorOfChange’s motives and asked supporters of Mr. Beck’s to write to his advertisers as well.

38 Comments
  1. Jackson permalink
    August 18, 2009 7:47 PM

    No fear here. Just a tad of common sense and the reality of history. If you want the government in your colon just head to Europe or Canada. Yes, leave the United States of America and go where it is better. PLEASE!!! You may want to do the slightest amount of research before letting the government run you life, and your childrens lives. At least open your eyes!!! Government intervention has never been successful and never will be. I am not afraid. I will speak my mind. I will overcome. Of course, I work for what I have, and am damn proud of it. Maybe that is the difference!!! If I dependend on a handout for everything, then this might be a great opportunity, but alas…..I work for a living, and refuse to bail out those whose hands are merely waiting there for a free ride from the government. Logically, it somehow since the dawn of mankind, has never worked!!! It is unsustainable like all government run institutions……the working man has always had the duty of paying for these types of programs because they have always historically failed. Get a grip….stand up, WORK ( I know that may be a four letter word!), pull yourself up by the bootstraps and remove the nipple from your infantile mouth!!! You are free to leave now if you want a king instead of a government that is employed by the people. Here in America, we will vote you out and in a damn hurry!!! Don’t Tread on me!!!

  2. Ferrell Gummitt permalink
    August 18, 2009 4:26 PM

    Everyone, regardless of party, should be defending Beck because this is a blatant attempt to stifle free speech. If Beck is silenced who is next?

    He was almost alone in his bringing visibility to the ACORN “shell game” earlier this year, while interviewing several disgruntled employees of this nefarious group.

    Your buddies in the MSM have yet to report on this.

    Beck is entertaining. He isn’t a journalist. He knows he isn’t a journalist. That is the difference between him and someone like Keith Olbermann – who believes he is Journalism. Glenn Beck’s show is wildly entertaining and grabs your attention. Sometimes he is a bit over the top, but that is what makes him unique. At the heart of it all, he has an undying devotion to this country and THAT is something to be admired.

  3. Jackson permalink
    August 18, 2009 4:18 PM

    Beck may lose all of his sponsors, but the one thing he will not lose is his dignity. He has done nothing but state the truth. Open your eyes and use your head!!! Every promise Obama made during his campaign has been broken…typical politician. Look at the Canadian government run health system!!! It has imploded. The working Americans will stand up and be heard with or without the Glen Beck program. I commend him for saying what he means and meaning what he says….a far cry from our current batch of liars and money mongers that we have in our administration. Obama is just a puppet in the clutches of Wall Street cronies and home grown terrorists. Without his teleprompter, he is totally without merit, and lacks any semblance of common sense. Rock the vote….this too will pass and none too soon for the masses, who are the ones paying for his blatent mis-steps and utter incompetence.

  4. Pete permalink
    August 18, 2009 7:50 AM

    1. This is the richest country on Earth: It can be funded. Every industrialized country except for the United States has universal health care, and many of these countries have a longer life expectancy

    2. In the current system, someone already determines “what kind of help you get, and if you get it”. These people are called insurance providers. That’s why there are 50 million people uninsured in this country

    3. Why are you so afraid?

  5. wally permalink
    August 17, 2009 8:48 AM

    What…??? No response…???

  6. August 16, 2009 2:29 AM

    Glenn Beck is mentally ill. Fox News should take him off the air but then again Fox News in mentally ill too. The upside is Glenn will sink Fox News.

  7. wally permalink
    August 15, 2009 10:49 PM

    Socialism isn’t such a great thing….Ask the countries that have already fallen for it(under it). Ask the europeans about
    government mandated health care…You shouldn’t have drank the kool-aid……

    Quote from Lori:
    “We’re all one step from needing help.
    When needed, give help.
    When needed, receive help.”

    wow….sounds so…what’s the word…uh,…sweet…yeah, that’s it. Sweet!
    Only two things wrong with this “utopic dreamland” piece of garbage plan…
    1. It can’t fund itself….
    2. Some one else determines what kind of help you get, and if you get it.

  8. adrian permalink
    August 15, 2009 3:54 PM

    ok, so when Rep excercise there right to hijack the health care debate and protest, jump up and down, block debate, it’s American, but when others from all over the political spectrum respectfully protest the kind of hate speech that Beck dispenses, and ask corporations in the free market place to take note, it’s socialism? It’s democracy and free market in action because corporations and businesses can choose to continue buying ad space (it’s their money, hello!) or not…Beck makes his choice, as do they, and as consumers we make ours…get a clue!

  9. Snafu permalink
    August 15, 2009 2:18 PM

    No one is holding you hostage to any one particular travel agency. The truth hurts doesn’t it. What you fail to see is Glenn Beck is on national television promoting racism. And what sense did he make when President Obama has a white mother. That is retarded in itself to make such a foolish and ridiculous statement. No one is advocating trampling over any person’s freedom of speech but as a reporter he has to maintain some integrity and professionalism as to no incite or make the appearance of doing so. But then if you look at Beck’s history you can understand the incoherent thought processing. Loony Bin!

  10. Mark permalink
    August 15, 2009 11:00 AM

    You are a bunch of anti freedom of speech idiots who want nothing more than to march lock step over the cliff of socialism!!!

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