Glenn Beck To Be Featured In New York Times Magazine This Sunday

Snippet from long solid read.  Mark Leibovich writes it like it is.  The bold highlights are mine.

When I mentioned Beck’s name to several Fox reporters, personalities and staff members, it reliably elicited either a sigh or an eye roll. Several Fox News journalists have complained that Beck’s antics are embarrassing Fox, that his inflammatory rhetoric makes it difficult for the network to present itself a legitimate news outlet. …

While Beck’s personal ventures and exposure have soared this year, his television ratings have declined sharply – perhaps another factor in the network’s impatience. His show has averaged 2.1 million viewers a night this year through mid-September, compared with 2.8 million in the same period of 2008, according to Nielsen Ratings. He also brings headaches. As of Sept. 21, 296 advertisers have asked that their commercials not be shown on Beck’s show (up from 26 in August 2009). Fox also has a difficult time selling ads on ‘The O’Reilly Factor’ and ‘Fox and Friends’ when Beck appears on those shows as a guest. Beck’s show is known in the TV sales world as ’empty calories,’ meaning he draws great ratings but is toxic for ad sales. If nothing else, I sensed that people around Fox News have grown weary after months of ‘It’s all about Glenn.’ I was sitting with Bill Shine, the director of programming, on the Wednesday after the Restoring Honor event, which was held on a Saturday and still drawing analysis in the news media four days later. At the end of a half-hour interview in which Shine spoke well of Beck, a look of slight irritation flashed his face. He shook his head slightly. ‘The president of the United States ends the war in Iraq,’ Shine said, which Obama did the night before in a speech from the Oval Office, ‘and on Wednesday we’re still talking about Glenn Beck.’”

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