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Newsweek On-Line To Shut Down

November 15, 2010

Not good. 

There apparently isn’t room for two sites at the Newsweek Daily Beast Company. The new joint venture will kill off Newsweek.com, even though its audience is larger than the Beast’s.
 
Newsweek.com, the offshoot of a 77-year-old brand, has 3.8 million monthly unique visitors to the two-year-old Beast’s 1.5 million, according to Compete.com.
 
The Beast is the survivor, said Stephen Colvin, the company’s new CEO, “Because the Daily Beast is a very credible and successful news and opinion Web site. And with great vitality and distinct voice.”

The site will publish Newsweek.com-branded content, and Newsweek.com traffic will be directed there.

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