The tally of advertisers who have pulled their spots from PREMIERE NETWORKS host RUSH LIMBAUGH’s show over his comments about law student/activist SANDRA FLUKE last week (NET NEWS 3/2) now stands at an even dozen, although it is presently unclear whether LIMBAUGH’s weekend apology (NET NEWS 3/3) will result in any returning advertisers or whether the advertising suspensions are permanent or temporary.
The list of advertisers pulling spots from LIMBAUGH’s show includes CALIFORNIA regional mattress chain SLEEP TRAIN and national advertisers QUICKEN LOANS, CITRIX (GOTOMYPC), SLEEP NUMBER, PROFLOWERS.COM, CARBONITE (which initially said it would hold off pulling its ads until its CEO spoke to LIMBAUGH), AOL, and LEGAL ZOOM. QUICKEN LOANS’ sister CLEVELAND CAVALIERS have pulled spots from LIMBAUGH’s show on CLEAR CHANNEL Talk WTAM-A/CLEVELAND, which happens to be the team’s flagship station, according to WTAM, citing TALKING POINTS MEMO. Most recently, MICHAEL ROZBRUCH of TAX RESOLUTION SERVICES tweeted: “We have decided to join other advertisers and suspend our sponsorship of The RUSH LIMBAUGH Show.”
Those outraged by LIMBAUGH’s remarks continued throughout the day as two more advertisers tried to calm their TWITTER followers by begging off LIMBAUGH’s show. Clothing company BONOBOS became drop-out #10 by tweeting, “Looks like we were running on it, but we’ve told them to pull us from the show indefinitely. Thanks for letting us know!”
After being barraged by tweets on the matter, SEARS and KMART joined the boycott by responding,”SEARS and KMART did not intentionally advertise on the RUSH LIMBAUGH show. SEARS HOLDINGS has taken actions to ensure our ads do not run on this show. We appreciate our customers, fans and followers and thank you for your business.”
CNBC has reported that ALLSTATE is also pulling its ads off.