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Rush Limbaugh Running PSA’s Instead Of Ads–Now Even Non-Profits Want Off His Show

March 9, 2012

This is delicious.

AdAge quotes data from a Media Matters for America survey, saying that “of the 69 commercial spots on Wednesday’s three-hour show, more than half were public service announcements.” It should be noted that Media Matters is actively working to persuade advertisers to avoid Limbaugh’s Premiere-syndicated show. To Media Matters campaign director Angelo Carusone, the sudden appearance of PSAs for the United Negro College Fund and Big Brothers/Big Sisters  “is a sign the boycott is working.” One of the public service organizations which has benefited from the airtime would like to opt out. The American Heart Association’s Matthew Bannister says “It is our practice to be a content-sensitive advertiser, and in light of the current controversy, we will be asking [Cumulus-owned] WABC to no longer utilize these unpaid PSAs.”

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