140 Advertisers Pull Away From Rush Limbaugh, Mike Huckabee Becomes Competition
The distributor of Rush Limbaugh’s radio show has told its radio station affiliates that they are suspending national advertising for two weeks, Radio Info reports. And Think Progress notes more than 140 advertisers have now pulled their ads from Limbaugh’s show.
But David Frum points out that Limbaugh will face “a more-serious challenge” on April 2: “That’s when the new Mike Huckabee show launches on 100 stations in Limbaugh’s very own noon-to-3 time slot. Huckabee’s competition threatens Limbaugh not only because Huckabee has already proven himself an attractive and popular TV broadcaster, but also because Huckabee is arriving on the scene at a time when Limbaugh’s business model is crashing around him.”