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Is Rush Limbaugh Infecting Other Conservative Radio Shows?

March 16, 2012

The repercussions of Rush Limbaugh calling a woman “a slut” on the air is having a wider reach than many had first thought possible.  When ad dollars become the topic many in the radio business become very nervous.

Rush Limbaugh’s attack on Georgetown law student Sandra Fluke and the subsequent fallout has shaken up the lucrative industry of conservative talk radio with senior radio executives concerned about its future.

As a result of public pressure, more than 100 sponsors (that number is over 140) have already pulled ads from Limbaugh’s show, raising fears that action will spread to other provocative hosts like Sean Hannity, Glenn Beck and Michael Savage.

“They are going to leave Rush’s show, Glenn Beck’s show, and I would think Hannity would be on that list too,” Norman Pattiz, founder of Courtside Entertainment Group and Westwood One, told TheWrap.

Kim Vasey, managing partner and director of radio at GroupM, a major advertising agency, does not buy advertising to the Limbaugh show but estimates that it has lost at least 50 percent of its advertising revenue. But the impact reaches further, as other nationally known shock jocks will lose money as well.

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