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Rush Limbaugh Takes A Dip In Ratings Over Calling Woman “Slut”

May 23, 2012

Sexism has a price.

The conservative radio host’s ratings fell 27 percent in the key 25-54 demo in New York City, 31 percent in Houston-Galveston, 40 percent in Seattle-Tacoma, and 35 percent in Jacksonville, according to a selection of the March 29-April 25 Arbitron ratings provided by an industry source.

Limbaugh’s detractors attribute the losses to a rejection of the show following his controversial comments about the Georgetown law student.

“Clearly Sandra Fluke isn’t the only one who didn’t like Rush calling her a ‘slut’ given how many viewers that comment incinerated,” one radio insider said.

4 Comments
  1. jwayne permalink
    May 23, 2012 1:56 PM

    Depends which browser I use, I don’t pay to close attention. But I don’t see why he needs to comment he still is #1 in talk radio rankings and in most major markets, he has nothing to defend but success.

  2. May 23, 2012 1:26 PM

    Yes and I bet Hustler Magazine is not going to lose one subscriber, nor one dollar of revenue and the Lamestream Media of CNNNBCCBSNBCMSNBC will NOT report of the disgusting “Fantasy PIcture” of SE Cupp (ooh.. she’s conservative and Pro Life) in it’s latest issue.

  3. May 23, 2012 12:56 PM

    Some times you are jwayne, and other times Dante…not sure which personality I am engaging today…but let me say this.

    The story also says…A spokesperson for Limbaugh declined to comment.

    When a source declines to comment on a story that doesn’t make them look good its because they do not want to play the story up, or they know the story is true. I have never known a person not to comment or defend themself if information is inaccurate.

    Have a nice day–to you both.

  4. jwayne permalink
    May 23, 2012 12:45 PM

    So there was a 40 percent drop in that demo during April in the Seattle market, but you should also note it came after a 55 percent surge during March in that same demo.

    The Seattle data can be particularly misleading when other demographics are considered, because not only did Limbaugh’s audience surge in March in all demographics, but in the broader 12-plus category (and most other demos, including 35-plus, which is particularly important in talk radio) he actually improved on those gains the following month,

    “It looks like whoever picked this data chose the demographic where Limbaugh was weakest,” one radio insider noted.

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