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Scott Walker Ads For Recall Election Cost Staggering Amounts Of Money

June 5, 2012

For Wisconsin citizens, regardless of the outcome of the recall election, there will be one unanimous statement made by all. 

“Thankfully the political ads will not longer air!”

Walker, the Republican Governors Association, and independent tea party groups and other grassroots fiscal conservative organizations have spent around $2.484 million to run ads in the recall campaign over the past week, according to data provided to its clients by Kantar Media/Campaign Media Analysis Group, a company that tracks and estimates the costs of campaign television ads.

That’s more than double the $1.125 million Milwaukee Mayor Tom Barrett, Walker’s Democratic challenger, Democratic Party committees and independent progressive groups have spent to run commercials from last Monday through Sunday. Overall nearly $3.6 million has been spent to flood Wisconsin airwaves with recall spots the past week.

“In a competitive election, to see one side have an advantage in ad spending is unusual. So we are not only in unchartered waters because it’s a recall contest, we’re in unchartered waters because of the volume of political advertising,” said Kenneth Goldstein, CNN’s consultant on TV advertising and Kantar Media/CMAG president.

“There was talk that the advantage Gov. Walker and his Republican allies enjoyed in terms of ad spending would diminish in the final weeks of this campaign, but that hasn’t happened,” added Goldstein, who’s also a longtime professor of political science at the University of Wisconsin-Madison.

The Republican advantage in ad spending is not just a one-week phenomenon. Dating back to November 1, Walker and his Republican allies have spent $12.3 million to run ads, more than double the $5.6 million spent by Barrett and his Democratic allies. Overall, more than $18 million has been shelled out to run recall related spots since the beginning of November.

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