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Steve Cochran Cooking On High, WGN Radio Ratings Looking Up

October 29, 2013

This is pretty much as I expected.  Good news, and soon to be better!

Steve Cochran found encouraging news in the first full ratings report since he took over as morning personality on a revamped WGN AM 720.

Nielsen Audio figures released Monday showed the Tribune Broadcasting news/talk station tied for seventh place with a 4.0 percent share among all listeners, and tied for 24th with a 1.8 share among those between 25 and 54 — virtually unchanged from the previous month’s survey.

In morning drive, WGN remained in third place with a 5.5 share — up one-tenth from the previous month. Among adults 25-54, the station tied for 22nd place with 2.0 share — down from 18th place with a 2.2 share.

The ratings survey period, which ran from Sept. 12 to Oct. 9, began six days after Cochran replaced Jonathon Brandmeier in mornings (and the station unveiled new midday, evening and overnight shows as well).

“It would be great if everyone listened, but considering the total restart we have done, this is about what I expected,” Cochran told me. “It’s way too soon to see a big bump without any big promotional push, but that’s coming in the New Year. Up to now, we’ve been going strictly by word of mouth.”

Any disappointment? “Not at all,” he said. “I actually look forward to getting up at 3 a.m. to do the show — OK, no one wants to get up at that hour — but I look forward to the show every day.  As for performance, I would give myself a solid ‘B’ and my people on the show an ‘A’ because they’re great . . . and they have to work with me.”

One Comment
  1. Alex permalink
    November 5, 2013 12:41 PM

    Cochran reminds me now of a smartass Greg Jarrett. How anyone can put a positive spin on an accross the board ratings drop is beyond me. WGN as a whole droped from a 4.6 to 4.0. Cochran Ratings virtualy unchanged. and the ever important 25-54 dropped to a 2.0 and four slots. Can’t wait to see how much further they drop in the next poll. Seriously Feder, This doesn’t look good. and the Morning drive is getting very painfull to listen to.

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