There Is Money To Be Made In Presidential Debates
The GOP presidential debates are proving to be a bonanza for cable news. With the third face-off set for Wednesday night, CNBC has sold out its entire inventory of ads, commanding $250,000 — and in some cases north of that — for each 30-second spot, according to media buyers and sources at NBCUniversal. That’s a huge premium over the $50,000 the business news network customarily charges for ads. It’s also 25 percent higher than what CNN got during its Republican debate in September (when Donald Trump challenged CNN chief Jeff Zucker to donate the network’s ad revenue to veterans charities).