Donald Trump’s Email Ended Up Where It Belonged
This is a wonderful bit of news from Ad Age.
The Donald Trump email that helped the campaign generate $3.3 million didn’t score well by accepted email measures… Nearly 60% of those first-ever fundraiser emails, however, never reached inboxes. Instead, they were automatically relegated to recipients’ spam folders, according to Return Path, which evaluates email campaigns using estimates based on its panel of 2.5 million active email users. The email tracker also reported that just 12% of recipients opened the email and 6% deleted it without reading it.