NBC Losing Viewers In Droves During Olympic Coverage
I always enjoy knowing how the ratings are for major events that play out over television. So you might expect me to be curious how the Olympics are faring for NBC. I am rather stunned by the news this morning. Overnights have been mixed since the start of the games but the degree to which they have fallen off is hard to fathom. While I love the winter games every four years and watch hour after hour of coverage I have not watched anything other than the opening ceremonies from Rio. Apparently many feel the way I do. But for a nation that thrives on sports the lack of viewers is befuddling.
NBC’s prime-time broadcast Wednesday delivered 20.7 million total viewers. That’s a 14 percent decline from Tuesday night, a 21.5 percent decline from last Wednesday, a 29 percent decline from the same night during the London Olympics in 2012, and a 16 percent decline from the same night at the Beijing Games in 2008.