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Poor Megyn Kelly

June 20, 2017

I am a bit old school at times.  OK, many times.

I think either one has talent–as with singers or baseball players–or they do not.  To try and spin the latest person who sings a song on a reality show into the next legend is just not appealing to me.  I tend to think those singers who rode in a cramped car from grocery store parking lot to courthouse square in the 1940’s and after singing a few songs sold their own 45rpms to fans before driving to their next event were my type of people.  But today everyone can be a star, if you listen to the PR experts.

Which leads me to Megyn Kelly.

Her PR moves over the past roughly 18 months has certainly increased her name ID and presence on television.  But is her ability as great as her strategists would have us believe?  I have not thought so.

This past Sunday both viewers and advertisers stayed away from the final product of her show as it was helping to promote Infowars founder Alex Jones.  No one wanted to come near this disaster of an interview dealing with Jones who creates news stories and perspectives that are just plain false.    That is why most of the big-name advertisers featured in the first two episodes of the show—including Bank of America, Mazda, McDonald’s, Toyota, Tide and movie studios like Columbia Pictures, Universal and 20th Century Fox—were MIA from Sunday night’s episode.  NBC looked odd to say the least as in their place they aired 12 promos from their programming.

What is prompting the concern about all this is that viewers are not watching her. About 3.5 million viewers watched Kelly Sunday night, which is her smallest crowd to date on her new program. Sunday’s airing averaged a 0.5 rating in adults 18-49. The previous two episodes of the freshman news show have averaged a 0.7 and 4.9 million viewers.  The show also trailed a re-run episode of CBS’ 60 Minutes, which brought in 5.3 million viewers. Among 18-to-49-year-olds, the demographic most prized by advertisers, a repeat of America’s Funniest Home Videos also beat Kelly.  

The last time this much effort was made to create the image of a serious news reporter and journalist was when some tried to make Katie Couric into more than she was capable of delivering.   We are seeing the same story play out again with Megyn Kelly.

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