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Kelda Helen Roys Makes Powerful Campaign Ad

March 6, 2018

I applaud attempts by candidates to reflect the face and diversity of the electorate.

Former state Rep. Kelda Helen Roys on Tuesday released her first gubernatorial campaign video — in which she breastfeeds her four-month-old daughter on camera.

Though some companies have shown breastfeeding mothers in ads, Roys’ two-minute video is likely the first time a political candidate has been shown nursing on camera in a campaign video, said Travis Nelson Ridout, a political science professor at Washington State University and co-director of Wesleyan Media Project, which studies and tracks political advertising.

“That’s definitely something new,” Ridout said. “There’s probably an expectation, a hope, that something like this will go viral and get media attention. … It’s so different from what we expect to see in a political ad. Sometimes we do see politicians’ families, but we don’t see something as intimate as breastfeeding in political ads.”

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