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After 12 Covers Of The Pandemic The Economist “Is Free”

May 23, 2020

I enjoy watching HOW stories are reported as much as WHAT is reported. For instance, I like to see what the first story on the three main networks is each evening. What aspect of COVID-19, for example over the past 8 weeks, led the news. With that in mind it was interesting to see what topic broke the series of front cover images about the pandemic in The Economist this week.

From a newsletter this weekend from the magazine.

The cover this week deserves a drumroll. After 12 consecutive issues when the pandemic or its direct consequences have muscled themselves onto the front, we have broken free. We are calling for a global effort to tackle climate change. Covid-19 has created a unique chance to steer the economy away from carbon. The world should seize the moment.

When you face something as all-encompassing as a pandemic, it is hard to change the subject. The risk is of seeming tasteless or beside the point—like talking about politics when there has been a death in the family. The task for the cover was to make our shift feel natural.

That phrase, “Seize the moment”, which we lit upon before our cover designer put pencil to paper, was a big help. It pivots on the pandemic at the same time as being a call to action. It was the inspiration for the sketches we pored over during our Monday-afternoon cover hangout.

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