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Ad Blocking Costly For News Programming

July 13, 2020

The world today is mired in a once-in-a-generation news story with a pandemic.  Within our nation protests and cultural tensions have exposed a racial rawness that requires solid reporting. This is no time to pull punches in newsrooms or worry about anything other than where the facts lead a journalist.

Some advertisers, however, who are consultant driven and motivated solely by profit margins are balking at placing ads during coverage of stories about controversial news events.  Frankly, it is an unseemly slap at fostering an informed citizenry and short-circuits a merchant’s desire to be seen as ‘socially aware’.  Timidity is never a pleasant sight, and when such behavior is called out it makes for an embarrassing accounting.   Such as with Target Corp.

From today’s Wall Street Journal

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