Is The Tiger Woods Era Over?

After the events today it is hard to say that Tiger Woods is on the up-swing.  Most would need to admit the Tiger Woods era in golf is over.  After the way he treated his wife that is fine with me.  There are many other talented golfers that are just waiting for their moment in the sun.

Woods, after shooting a six-over-par 42 on the front nine of his opening round, withdrew from the tournament because of a lingering knee injury that has become such an issue since his dramatic win in the 2008 U.S. Open at Torrey Pines that questions of his return to the top can’t be brushed aside.
Woods told reporters after he made the decision, “The knee acted up and then the Achilles followed after that and then the calf started cramping up. Everything started getting tight, so it’s just a whole chain reaction.”

Woods has not won a major championship since the Open at Torrey Pines in 2008 and has not won a tour event since September 2009.

British Press Not Fond of Tiger Woods

This amused me.

One of the pleasures of British tabloid journalism is the short descriptives that frequently appear before the names of famous people. A glance through Ryder Cup coverage this week found the following words preceding the name Tiger Woods: love rat, newly single, shamed golfer, dad-of-two, ex-golf idol, troubled, snubbed, and, finally, disgraced world No. 1 golfer.

How about ‘Alley-cat Woods”?

Tiger Woods Divorced, Skanks On Prowl

Only question I have is why it took Elin Nordegren so long to boot Tiger Woods in the butt and remove him from her life.  Seems now all the low-class bar trash Tiger slept with can compete with each other for the ‘prize’.   If there was anyone higher in the national regard who slipped lower than Tiger Woods, I have no knowledge of it.  The power to delude oneself to believe that with fame and fortune every action is  OK is truly a discarded myth after thinking of the mess that is now Tiger’s  life.  I lost all regards for Tiger when news showed he was an alley cat.  May his balls always be in the sand, or the grips of his wife’s divorce attorney.

After months of speculation, the marriage between Tiger Woods and Elin Nordegren Woods is officially over: The couple were present at Bay County Circuit Court in Panama City, Fla., Monday for the execution of their divorce agreement.

Tiger Woods As The Unhappy Gilmore

From the only sports writer I read.  In part…….

Just let him play golf, his defenders said. That’s when you’ll see the real Tiger. That’s when the healing and absolution will begin. An opportunistic brigade of armchair therapists were quick to prescribe 18 holes—or perhaps, a 15th major—as a remedy for acute off-the-course trouble.

It was foolish medicine, more hair of the dog for a hangover. Who knew what Tiger Woods needed? Surely Mr. Woods didn’t, not as he watched his pristine, sponsor-burnished reputation circle a very expensive drain.

We shouldn’t have masked our selfishness. Mr. Woods’s tabloid saga was tawdry and tedious; everyone longed to see him swing a club again. It was really fun to watch Mr. Woods play golf, and his stand-ins were likable but unglamorous. Not even Retief Goosen wants to watch 18 holes of Retief Goosen.

But it’s been four months since Mr. Woods returned to playing golf, and the sport has not been his redemption—or any fun. He has yet to win a competition since his infamous early-morning car accident, and on Sunday, he finished a tournament tied for 78th place, two errant shots from dead last.

Had it not been for a ghastly round on Sunday by his rival Phil Mickelson, Mr. Woods would have statistically relinquished his throne as the world’s No. 1-ranked player.

But that’s just fine print. The headline is Tiger Woods is lost. Earth’s most famous golfer does not cut an especially sympathetic figure, but his descent is a sad sight. A former fist-pumping king now finds himself vacant and glum—Unhappy Gilmore.

Tiger Woods Takes Verbal Slap From Augusta Chairman Billy Payne

Tough, terse, and right on target.

The chairman of Augusta National Golf Club says Tiger Woods disappointed everyone with his sex scandal and didn’t live up to expectations as a role model.

Billy Payne said Wednesday that in the future Woods won’t be judged by his performance on the golf course. He said Woods will be judged by the sincerity of his efforts to change.

And this.

Masters chairman Billy Payne sounded like a disapproving dad while talking about Tiger Woods on Wednesday, admonishing Woods for his behavior and saying, “We at Augusta National hope and pray that our great champion will begin his new life in a positive, hopeful and constructive manner.”

Payne said Woods no longer will be judged by his performance “against par.” He’ll be judged by his sincerity and efforts to change his ways.

“He disappointed all of us,” Payne said, “and more importantly, our kids and grandkids.”

Tiger Woods More Important Than 9/11?

Strange facts.

Today marks the 20th straight day in a row that Tiger Woods has hit the cover of the New York Post. Want to put that in perspective? The previous holder of the most consecutive Post covers title was the 9/11 attacks on the World Trade Center, which dominated for 19 straight days.

The article adds this.

So what to make of this? For one, despite all the chatter about our decreased, Internet-addled attention spans, we apparently have an insatiable appetite for scandal. Also, Tiger Woods is apparently just as good, or better, at selling newspapers and magazines due to bad behavior as he is at selling sports paraphernalia due to good golf behavior. Other than that I’m not sure it’s a sign of much except that we continue to pay too much attention to celebrities, etc. Also, this is the New York Post, I’m fairly certain they could care less about the larger meaning of anything as long as the papers are selling and they haven’t run out of Tiger puns. Meaning, probably, that the world isn’t going to end quite yet.

Why Does Tiger Woods Story Fascinate Me? Shoddy PR Work Is Why

The Tiger Woods story continues to fascinate me.  Not because he is ‘Tiger Woods’ the golf legend, nor because of the sleazy sex sandal that undermines what we all thought we knew about him. (The latter point about who he really is being why this story continues to lure readers and viewers.) No, what fascinates me, and drives me to follow this story is the way his handlers are dealing with this matter.  The PR angle to this story is one that propels me to follow other public fiascos, be they sex scandals or just plain stupid acts or statements by politicians.  I have argued here on CP that Tiger Woods has been paying lots of money to his handlers who have not advised him very well. In fact, I think they should be fired, and he might just listen to the media columnists ( no kidding) who are actually offering some really good advice.

Granted, Woods it turns out is a dirty dog that needs no one to blame but himself for his actions.  No amount of PR would undo all the damage even if it had been applied properly from the first hour the news broke after Thanksgiving.  But I do think that some of the damages could have been mitigated had there been an honest statement given at the start, and a real appreciation by his handlers for the depth of interest this story would generate, and the degree the media would dig to get the truth.  There was, it seems to me, a real amateur approach from the Woods’ team to how big this story would become.  And there was no sense for the role the media would, and should play with this story.  When the Woods’ team treated the media as if they could manipulate them by saying this was a ‘private’ matter I knew there was no one in charge of Woods that had a real sense of the situation.  It was as if the image they had created of Woods being a ‘family man’ all these years for the world to eat up was one they believed themselves.  While the handlers were still following their storyline,  we all were starting to know different.

As such, I find this type of article a great read from today’s paper.

Woods’s handlers are probably confident that they have given a hungry news-media horde what it wants to get off the trail.

If his representatives think this statement will put out the fire, they are wrong.

They have been wrong for 17 days. Anyone with compassion feels for the Woods family. But this was simply another carefully manicured statement shaped by high-priced image consultants and high-powered lawyers.

Image is everything, and the Woods camp is still trying to control a story that has raged like wildfire since Nov. 27, when Woods crashed his sport utility vehicle into a fire hydrant and a tree near his Florida home in a gated community. Woods, once so regal in his silence, has become the butt of jokes, the No. 1 topic of gossip. He has remained out of sight.

The great heavyweight champion Joe Louis said you can run but you can’t hide, and that is true. Woods cannot hide, not on his yacht, not inside his mansions. There comes a point when a celebrity athlete whose career has been built on global allure must return to center stage and face the music.

So, what should Woods say to a fan base led to believe — by inference of a sea of brilliant ad campaigns — that Woods is something he is not?

Simple truth delivered in person, scars and all.

He should say: “I apologize — to my wife, to my children, to my parents, to the PGA Tour, to sponsors, to the legion of Tiger Woods fans, who I know are stunned and disappointed. In the process of cheating on you, I have cheated myself.”

In his Web site statement, Woods said, “It may not be possible to repair the damage I’ve done.”

He may consider a more positive approach: “I hope I live long enough to repair the damage I have done.”

Delivering such a statement, before a global audience, would be one of the most difficult things Woods could ever do.

Gillette Turns Back on Tiger Woods

And it begins.

One day after Tiger Woods said he was taking an “indefinite break” from the PGA Tour to try to repair his marriage, Gillette became the first of his major sponsors to distance itself, saying it would limit his role in its marketing.

A spokesman said the move amounted to “a timeout” for Woods, who has been at the center of a worldwide scandal for the past two weeks after being linked to numerous women.

Saying Woods has not been featured in recent ads because the official golf season is over, the Gillette spokesman Damon Jones added: “Tiger said, I want to take a timeout from golf and I want to take a timeout from being in the public eye. And we think that’s right that he take a timeout.”

Woods, who earns more than $100 million annually from endorsements, has been a Gillette pitchman since 2007, when he signed a multiyear deal to be a worldwide ambassador with Roger Federer and Thierry Henry.

Whether the Gillette move will begin a mass defection by Woods’s major sponsors, which include Nike, Accenture, AT&T, Tag Heuer, EA Sports and Gatorade, is unclear.

Bloomberg News reported that Woods’s image was taken down Friday from the Web site home page for Accenture PLC, the consulting company that has used him in its marketing since 2003. Accenture did not return calls seeking comment.

Nike, his major golf equipment sponsor, has said that Woods has the company’s “full support” and noted in a statement that Woods had endorsed its products for more than a decade. EA Sports, the video game company, released a statement declaring that its relationship with Woods was unchanged.

AT&T said Friday in a statement that “we are presently evaluating our ongoing relationship with him.” Woods’s golf bag bears the company’s logo, and for the past three years the company has sponsored the AT&T National, hosted by Tiger Woods. The tournament has raised millions for the Tiger Woods Foundation, including $2 million for the development of the Tiger Woods Learning Center, to be built in the Washington area.

All of Woods’s major endorsement contracts are multiyear deals that could prove difficult for endorsers to end without risking legal entanglements. But recent polls on the effect of the negative publicity that has swamped Woods since he drove his S.U.V. over a fire hydrant and into a tree outside his home on Nov. 27 have no doubt given his endorsers pause and caused discussions inside corporate headquarters.

General Motors also ended its relationship with Tiger Woods months ago when it decided to stop sponsoring the Buick Open. But the company confirmed that it gave Woods the Cadillac Escalade that he crashed.

Ken Belson and Katie Thomas contributed reporting.

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