On the positive side, a snail’s pace is still moving in a forward direction. Right? I will take that as my glimmer of hope when it comes to Congress passing legislation requiring car companies to install AM radio in all new models. AM radio? Yes, AM radio. Automakers tossing AM radio aside is a topic that has gained my attention over the years. And for good reason, as some car makers such as BMW, Ford, Mazda, Polestar, Rivian, Tesla, Volkswagen, and Volvo have already eliminated AM radio from their vehicles. But under a pending bill in Congress car companies would be required to place units at no charge into the car upon the request from the owner.
I am pleased that the AM for Every Vehicle Act has hit a benchmark in Congress that any successful bill requires, which means the exact number of voting co-sponsors needed to ensure passage through the House of Representatives was met. Once passage is gained in the House, it must get over the hurdle and Senate logjams from Republican Kentucky Senator Rand Paul who has never met a good idea he did not wish to hobble. What crunches on Paul and others who miss the necessity of having AM in new cars is the growing cry of approval for the bill. The Department of Transportation is ready to implement the legislation. In a February interview, Transportation Secretary Pete Buttigieg said he’s “ready to run with the Act the moment Congress gets it done.” It is one more reason in a continually growing list why I strongly support Pete.
I can speak as to why AM radio matters both from a rural perspective having grown up in Hancock (Waushara County) and from the view seen behind an AM radio broadcasting microphone. Farming communities rely on AM radio in emergencies, providing them with high-quality local news, and agricultural reports, and lifting the voices of local businesses, organizations, and people. AM radio literally helps people stay safe as wicked summer storms rumble out of the sky and lash the countryside. Local weather reports allow the listening public to know when to seek shelter.
But AM radio also connects with the average person and their town, village, or city. When I worked at WDOR AM/FM in Sturgeon Bay the local Jaycees wanted to raise money and encourage new members to join, so they took over the station for a broadcast day as I worked the board. When a local grocery store had a grand opening the AM live broadcast connected a business with customers. (The only thing I would add, is how some parents frown on the announcer (me) asking kids what type of donuts they would get at the bakery.) One of those bittersweet moments AM radio hit all the chords was when a local child with cancer was the reason for a radio telethon that kicked the audience into gear and provided aid to the family. How more clearly does one need to make the point to huge automakers? Local radio programming on AM serves local people and must not be marginalized by large automakers.
One of the relentless fighters for AM radio is Democrat Massachusetts Senator Ed Markey who has waged a bipartisan effort to pass the bill. He is working to ensure that new vehicles will include AM radio and that automakers do not supercharge for what has always been standard. I also am thankful to Democratic Wisconsin Senator Tammy Baldwin for backing this bill. Every successful politician knows what the National Association of Broadcasters stated about this matter is very true. Nobody should want to “alienate the nearly 48 million Americans who listen to AM radio each week.”
I can further attest to the importance of AM radio by recalling a clear example of those 48 million in the nation impacted by AM radio. I called him the ‘the Egg Harbor reporter’ a man who alerted me each snowstorm of the road conditions concerning a stretch of Northern Door County once the snow and sleet started to fall. He was an articulate retired man who called the radio station often when I was on the air. he lived close to a hill that was so troublesome during inclement weather he provided information that I imparted to the radio listeners. AM radio is very much a valued and even at times critical lifeline to information during emergencies and natural disasters.
Congress needs to pass the AM for Every Vehicle Act.