Atlantic Monthly Writes Hillary Clinton’s Campaign Was Inept And Mark Penn Heartless


The Atlantic Monthly pulls off another amazing read, and I think it essential if one wants to better understand the dysfunctional workings of Hillary Clinton’s campaign for the Democratic nomination. In the midst of the political chaos is the man I have not been kind to on this blog, Mark Penn.  The article shows what a wretched soul this heartless machine carries.  It is not pretty.  But Joshua Green’s article is a must read.

Two things struck me right away. The first was that, outward appearances notwithstanding, the campaign prepared a clear strategy and did considerable planning. It sweated the large themes (Clinton’s late-in-the-game emergence as a blue-collar champion had been the idea all along) and the small details (campaign staffers in Portland, Oregon, kept tabs on Monica Lewinsky, who lived there, to avoid any surprise encounters). The second was the thought: Wow, it was even worse than I’d imagined! The anger and toxic obsessions overwhelmed even the most reserved Beltway wise men. Surprisingly, Clinton herself, when pressed, was her own shrewdest strategist, a role that had never been her strong suit in the White House. But her advisers couldn’t execute strategy; they routinely attacked and undermined each other, and Clinton never forced a resolution. Major decisions would be put off for weeks until suddenly she would erupt, driving her staff to panic and misfire.

Above all, this irony emerges: Clinton ran on the basis of managerial competence—on her capacity, as she liked to put it, to “do the job from Day One.” In fact, she never behaved like a chief executive, and her own staff proved to be her Achilles’ heel. What is clear from the internal documents is that Clinton’s loss derived not from any specific decision she made but rather from the preponderance of the many she did not make. Her hesitancy and habit of avoiding hard choices exacted a price that eventually sank her chances at the presidency.

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Penn also left no doubt about where he stood on the question of a positive versus negative strategy. He made the rather astonishing suggestion to target Obama’s “lack of American roots”:

All of these articles about his boyhood in Indonesia and his life in Hawaii are geared towards showing his background is diverse, multicultural and putting that in a new light.
      Save it for 2050.
      It also exposes a very strong weakness for him—his roots to basic American values and culture are at best limited. I cannot imagine America electing a president during a time of war who is not at his center fundamentally American in his thinking and in his values. He told the people of NH yesterday he has a Kansas accent because his mother was from there. His mother lived in many states as far as we can tell—but this is an example of the nonsense he uses to cover this up.
      How we could give some life to this contrast without turning negative:
      Every speech should contain the line you were born in the middle of America to the middle class in the middle of the last century. And talk about the basic bargain as about the deeply American values you grew up with, learned as a child and that drive you today. Values of fairness, compassion, responsibility, giving back.
      Let’s explicitly own ‘American’ in our programs, the speeches and the values. He doesn’t. Make this a new American Century, the American Strategic Energy Fund. Let’s use our logo to make some flags we can give out. Let’s add flag symbols to the backgrounds.

Clinton wisely chose not to go this route. But the defining clash within her campaign quickly became the disagreement over how hard to attack Obama, if at all. Invariably, Penn and Bill Clinton pressed for aggressive confrontation to tear Obama down, while senior advisers like Harold Ickes, Patti Solis Doyle, Mandy Grunwald, and Howard Wolfson counseled restraint and an emphasis on her softer side that would lift her up. The two strategies were directly at odds.

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2 thoughts on “Atlantic Monthly Writes Hillary Clinton’s Campaign Was Inept And Mark Penn Heartless

  1. Just curious. How do you feel about the theory floating around that if the John Edwards “episode” had been discovered back at the Iowa caucuses that Hillary would have won in Iowa and that would have given her the inertia necessary to become the presidential nominee..

  2. Ferrell,

    I think that Barack Obama would have done even better in Iowa without Edwards in the race. The data seems to underscore my thinking. Below I print a portion of the First Read from MSNBC.

    http://www.msnbc.msn.com/id/26159042/

    As network entrance polls pointed out, Barack Obama topped Clinton nearly two-to-one when it came to second choice picks by Edwards backers.

    Crunching the numbers
    Assuming this is the actual breakdown of how things would have split among Edwards’ thirty percent, this scenario would have given a little more than 50 percent to Obama and a little less than 40 percent to Clinton, guaranteeing him a double-digit Iowa win.

    It’s also likely that Obama may have snatched somewhere closer to 60 percent, given that Iowa had already turned into a two-person contest. But maybe Joe Biden or Bill Richardson would have popped up on the radar in an Edwards-less field.

    The idea that Clinton’s standing would have somehow improved in Iowa without Edwards is just not supported by data or observation.

    Both Edwards and Obama were running as populist change agents. They pigeon-holed Clinton as the status quo politician.

    If anything, Edwards’ relative strength with labor unions kept Obama from getting key early endorsements — backing that could have secured an Iowa blowout and possibly a victory in New Hampshire.

    If anything, Edwards was the reason why Obama didn’t rule the roost pre-Super Tuesday.

    But I want to touch on another aspect of the Edwards story that no one seems to be paying attention to in Clintonland.

    Had this affair come to light during the Democratic primary process, it could have potentially destroyed Hillary’s candidacy.

    Why? A smooth-talking Southern politician getting caught having an affair with an eccentric “blonde” woman? Sound familiar? Exactly.

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