I have had harsh words to say about CBS News anchor Katie Couric. But not today. Perhaps it is the holiday season, or it could be just the fact there her ratings improvements actully show her to be making ground. Either way, out of fairness, I think I need to post this nugget.
The “CBS Evening News” anchor remains in third place behind NBC and ABC. But the average of 7.4 million people who watched her newscast last week was better than any than any week since February 2007, five months after she moved over from NBC’s “Today” show.
That makes four straight weeks where her audience was bigger than at the same point last year, according to Nielsen Media Research.
It suggests that two years after the initial bad reaction viewers had to her move from “Today,” some people are giving her a second chance.
The improvement could be a result of the positive feedback Couric received for her interview of GOP vice presidential candidate Sarah Palin during the presidential campaign. Palin fumbled on a question about what publications she read regularly, and the interview was a launching point for one of Tina Fey’s “Saturday Night Live” spoofs.
“Basically, she remade her reputation as a result of the Palin interview,” said Andrew Tyndall, a consultant who studies the content of nightly newscasts.